Storyly
Empowering 400+ companies with a seamless Story creation experience, designed to boost engagement and streamline content management
TIMELINE
2021-Now
TEAM
Myself, Storyly Team
TYPE
Product Design, Mobile Design, iOS
Storyly is an interactive user engagement platform that brings the captivating format of Stories—seen on platforms like Instagram—directly into mobile apps and websites. By leveraging this full-screen, interactive content, businesses can connect with their audience in more meaningful and engaging ways.
With Storyly, end-users have complete control over the content they create and consume. They can easily navigate through the Stories by simply clicking right to skip to the next story, left to go back to the previous one, or holding the story with their finger to take a closer look. This intuitive navigation enhances the user experience, allowing them to interact with the content at their own pace.
At Storyly, we provide an all-in-one Content Management System (CMS) through our intuitive design studio and dashboard. This allows our users to create, manage, and control their Stories seamlessly. Whether the Stories are created by their own team or agency partners, our users have full control over the content and can monitor its performance through comprehensive analytics.
During my time at Storyly, I’ve had the opportunity to work across various areas of the platform, focusing on dashboard, Studio, SDK design, and design system development. Each project presented its own challenges, but my focus has always been on enhancing the user experience, creating intuitive interfaces, and maintaining consistency across all touchpoints.
As a key part of Storyly’s product, the dashboard is where users manage their Stories, monitor performance, and access analytics. My goal was to create a clean, functional, and intuitive dashboard that could handle complex tasks without overwhelming users. Working closely with developers and product managers, I focused on optimizing the user journey—from creating Stories to tracking their performance metrics.
I was responsible for designing layouts that simplified the content management process and ensured that users could interact with their data seamlessly. Through iterations and feedback loops, I refined the designs to improve overall engagement and usability.
One of the most exciting aspects of my role was working on the Storyly Studio, where users create and customize their Stories. The challenge was to build a tool that was powerful yet simple, enabling users to design engaging Stories with ease. I designed interactive elements like CTAs and customizable templates, focusing on flexibility without sacrificing ease of use.
In addition to web-based projects, I also contributed to SDK design. My focus here was on the interactive elements within Stories that would be embedded into mobile apps. This required a mobile-first mindset, designing interactions and features specifically for mobile users. I worked on designing interactive features, such as polls and quizzes, that would integrate seamlessly into the SDK, enhancing the mobile experience for users.
Another key area of my work was the development and maintenance of Storyly’s design system. I took the initiative to establish a structured, scalable system that ensured consistency across all design efforts. This system became a core tool for our design team, allowing us to move faster and collaborate more effectively.
By organizing and documenting the components, I helped streamline the design process, making it easier for designers and developers to align on key elements. The design system played a crucial role in maintaining visual and functional consistency across the platform.
Throughout my journey at Storyly, I am a part of the product team. I have the privilege of collaborating with product managers, designers, marketing product managers, and developer evangelists, each bringing unique perspectives and expertise to the table.
Within the product team, we foster a culture of collaboration and open communication. We engage in regular brainstorming sessions, design critiques, and cross-functional meetings to ensure alignment and make informed decisions. This collaborative environment allows us to leverage the collective knowledge and skills of the team, resulting in innovative and user-centric product designs.
Overall, my experience at Storyly has allowed me to thrive in a fast-paced, dynamic environment, where I've developed my skills as a product designer with a focus on growth initiatives. I'm excited to continue pushing the boundaries of user engagement and design innovation, delivering exceptional experiences for Storyly's users and contributing to the platform's success.
Throughout my time at Storyly, I’ve gained a comprehensive understanding of product design—from creating intuitive dashboards and Studio tools to designing mobile interactions and building a scalable design system. Each project has expanded my skills and deepened my knowledge of user engagement and design practices, and I’m proud of the contributions I’ve made to Storyly’s success.
